Enhancing Customer Experience through CIO and CMO Alignment

An Aberdeen Group Analyst Insight, sponsored by OpenText

"63% of executives indicated poor or average performance in aligning marketing and IT activities for effective use of information in customer engagement programs."
- Aberdeen Group survey, December 2012

Customers use various channels to interact with an organization across different phases of the customer lifecycle. How can marketers better analyze this customer data, to provide targeted and relevant campaigns that address changing customer needs? IT involvement is critical to streamline these data management activities that ultimately drive superior customer experiences.

Discover how aligning CIO and CMO objectives can result in:

• 15.4% year-over-year increase in annual revenue
• 10.1% improvement in customer retention year-over-year
• Streamlined customer data management
• Better tracking and measurement of marketing campaign results