Digital Asset Management Strategy and Practice
The Road to a Better Rich Media Management Strategy
The digital highway is tricky to navigate. Many organizations fail to establish an enterprise-wide rich media or Digital Asset Management (DAM) strategy. Brand inconsistencies, the inability to find rich media asets and poorly managed workflows are just a few of the costly and time-consuming setbacks as a result.

This on-demand webinar discusses the reasons for the increased interest in Digital Asset Management and the different types of solutions. Hear how leading industry experts present “road hazards” and best practices for a strong DAM strategy.

Watch the webinar and you will learn:
  • 3 DAM strategy pitfalls to avoid
  • 5 keys to selecting the right DAM solution
  • How Rosetta Stone evaluated and selected a leading DAM solution
Presenters:
  • Stephen Powers, Principal Analyst, Forrester Research
  • Donna Bible, Digital Asset Management Administrator, Rosetta Stone
  • John Price, Product Marketing Manager, OpenText.

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