Multi-Channel Digital Marketing: Addressing the Why’s and How’s to Achieve Success in the New Era of Customer Engagement
Aberdeen Group Analyst Insight

“57% of companies with multi-channel customer engagement programs cite improving brand awareness/strength and relevance as the top goal driving their customer-oriented business activities.”
Aberdeen Group

This report highlights the value and strategic deployment methods of multi-channel customer engagement programs that use digital channels. 

Download this Aberdeen report and discover:

  • 3 performance measures to evaluate the effectiveness of your customer experience management programs
  • 4 key business processes to support a multi-channel strategy
  • How best-in class companies use technology to drive targeted engagement
  • How a leading New England bank achieved multi-channel marketing success
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