The Rise of Content Marketing:
Invest in Content Development and Management for Success

A commissioned study conducted by Forrester Consulting on behalf of OpenText, September 2012

Forrester Consulting recently surveyed over 150 interactive marketers - nearly all respondents see content as a vital part of their interactive marketing success.

With the growth of digital media, the demand for marketers to create and distribute high quality assets across channels and devices is steadily rising. Unfortunately, almost one-half of the marketers surveyed fail to effectively develop and manage marketing content

This study discusses:
  • Which channel is considered the most important when developing content
  • Challenges that complicate asset production and management
  • How you can create relevant and engaging content that attracts customers
  • How to measure what types of content drive results
Get the Full Report

Discover how your organization can attract value with compelling content


Join the Conversation