Social Media in the Enterprise - A Step by Step Roadmap for Success

In February 2009, Vignette conducted a survey of executives involved in social media in conjunction with the Marketing Leadership Roundtable and the Corporate Executive Board.  200 responses were captured from companies with average revenue of $330 million USD.

This paper provides a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful social media strategy in your organization.  You'll learn:

• The definition of Social Media
• The state of Social Media today
• How to plan for and build a Social Media strategy
• The implications of Social Media for your business

Registration