Content is key to the customer experience, yet organizations digital content strategies are not optimized to maximize the value of their content across online and offline channels.
 
As technology drives new engagement in which consumers want to find new, interesting ways to interact with brands, how does an organization move from traditional engagement models to the new digital space?  

Watch this webinar and discover:

• The state of multichannel marketing campaigns
• How to best manage brand consistency across multiple channels
• How to achieve cost-effective multichannel campaigns
• Best practices and recommendations
  

Presenters:

• Stephen Powers, Principal Analyst, Forrester Research
• Martin Coady, Director, Technical Strategy, VML
• Marci Maddox, Sr. Director, Product Marketing, OpenText