Integrated Marketing Strategy: The Importance of Brand in Online Marketing for Global Organizations

The digital revolution has completely changed the way companies interact with their customers.  Companies can no longer push their agenda to drive business, but must find ways to add consistent value at every single touch point.  This two part webinar will show you how to tie all the moving pieces together into an integrated strategy.

 

Part 1: Tying it All Together - The Evolution of Brand

How can companies effectively create a unified message across so many disciplines to evolve the way consumers think of their brand?  Multiple Marketing Strategy Award Winner Chris Thornton, Chief Marketing Officer for Definition 6, will discuss how companies have to approach marketing in an entirely new way to achieve the real business results your company wants.  Join us as we explore how to reinvent the idea of brand and what it means to be a marketer for a company in the 21st century.


Part 2: Global Brand, Global Reach, Global Opportunities

Learn how you can enhance the way people connect by fostering conversations that are media rich, social, relevant, engaging yet secure - while at the same time maximizing investment and ROI of your Web presence through alignment of your Web strategies with business goals. Marci Maddox, Director of Product Marketing for Open Text’s Enterprise 2.0 portfolio, will discuss how to manage the added complexity of integrated marketing while achieving a true global brand.

 

 

Participants will learn how to:

* Organize and integrate your marketing operation to create a cohesive message

* Identify early in the process if you are achieving your goals

* Optimize your branding efforts and align them with your sales organization

* Deliver an integrated Web experience that empowers people through multiple channels – traditional Web sites, social media, and mobile

* Control your brand and drive value from existing content by enforcing governance and consistency, and eliminating content duplication

* Increase revenue and profitability by fostering agility and encouraging innovation through an online community that safely provides for social interaction